How to Brand Yourself

How to Brand Yourself in the Age of Social Media. In an era in which big-box and independent booksellers are hanging on by a slender thread, and writers of all calibers are struggling to find and maintain their audiences, the simplest solution might be the best. Return to the basics. Kathie Bennett (president of Magic Time Literary) and Michael Leleux (president of All Things Author) discuss the application of traditional product-branding principles to writers and their books---and the importance of refining your brand message to identify and attract your target demographic. They'll offer ideas for presenting your brand message both online and off, with tips for fostering conversations that flow comfortably between cyber communities and the real world.